Post by account_disabled on Feb 14, 2024 1:51:32 GMT -5
The to drive more sales and maintain or increase profitability everyone wants to do that. But if your business has struggled since the breakout of this recession you dont have the luxury right now of picking both. If you pursue both goals youre more likely to implement competing tactics in your campaigns that may result in hitting neither. So pick one. If you can hit it consistently going forward in this new environment then you can start striving to hit the other in addition. Focusing on sales volume If your primary goal is sales volume reference the yearoveryear trends youve witnessed since the COVID outbreak and the onset of the recession.
Pay close attention to the last month or two since things have started returning to a Mali Email List more normal outlook with regards to businesses reopening albeit with strong rules around social distancing. For instance Have you seen website traffic bounce back a bit since May but not sales or conversions Have these things increased in certain channels but not in others How has your ad spend volume correlated with these shifts in conversions Have you seen increases in cost per conversion levels that look more stable now How do all of these things compare year over year plan on those yearoveryear trends continuing for the foreseeable future.
Take into account seasonality and plan out how many conversions sales andor how much revenue you want to acquire each month or each week going forward. Once you have those hard numbers planned out do some quick math by accounting for your cost per conversion and return on ad spend ROAS levels and correlate how much money youre going to need to spend to meet those sales targets. Do these new budgets and targets allow you to meet your overall sales goals You may find youre able to hit targets for a certain channel directly paid search for example but will still be behind overall.
Pay close attention to the last month or two since things have started returning to a Mali Email List more normal outlook with regards to businesses reopening albeit with strong rules around social distancing. For instance Have you seen website traffic bounce back a bit since May but not sales or conversions Have these things increased in certain channels but not in others How has your ad spend volume correlated with these shifts in conversions Have you seen increases in cost per conversion levels that look more stable now How do all of these things compare year over year plan on those yearoveryear trends continuing for the foreseeable future.
Take into account seasonality and plan out how many conversions sales andor how much revenue you want to acquire each month or each week going forward. Once you have those hard numbers planned out do some quick math by accounting for your cost per conversion and return on ad spend ROAS levels and correlate how much money youre going to need to spend to meet those sales targets. Do these new budgets and targets allow you to meet your overall sales goals You may find youre able to hit targets for a certain channel directly paid search for example but will still be behind overall.